Written by: Suzie Walker



Time to read 8 min

At The Keto Collective, we are contacted on almost a weekly basis by someone that has been ‘scammed’ by a company selling disingenuous ‘Keto’ products. 

These Keto Scams are all over the internet, leading many to ask 'Is Keto a Scam?', 'Are Keto Gummies a Scam?' and ‘What do I do if I think I have been scammed?

Sadly, most of these people who are being targeted and scammed are part of the older generation and may not be able to tell the difference between a legit business selling real products and those pesky scammers ripping people off!

Read on to discover how to learn more about these scams, and the people behind them.

keto scam alert

Is The Keto Diet a Scam?

No! The Keto Diet isn’t a scam.

The keto diet is a very low-carb, very high-fat diet that has been used for over 100 years! 

The Keto Diet has been shown to provide the user many health benefits, such as weight loss, improved blood sugar control, and reduced risk of chronic diseases.

Elite athletes have even started to incorporate the Keto Diet as part of their training plan. 

None other than Lebron James himself has admitted to using Keto to get in the best shape of his life!

So no, Keto is not a scam and can be very effective for those that use it correctly.
However, not everyone is convinced that keto is a safe and effective way to eat.
And unfortunately, there are many myths and scams surrounding the keto diet that can confuse and mislead people who are interested in trying it...

keto scammed couple

How to Spot Keto Scams

First of all we need to inform our amazing customers and readers of the following:


Now that we have that out of the way!...

Unfortunately, as with anything that gains popularity, the keto diet has also attracted many rogues who want to take advantage of people’s desire to lose weight and improve their health.

These scammers use various tactics to trick people into buying their worthless or harmful products or services

The truth is that there isn't a magic bullet to losing weight on the keto diet. It takes time and dedication. You have to make big changes to see big results, and anyone selling you a fix in a bottle of pills is simply lying to you!

Here are some of the most common keto diet scams and how to avoid them:

keto gummies scam

Keto Gummies Scam | Do Keto Gummies Actually Work?

A scam we have heard a lot about recently involves keto gummies, which are marketed as a convenient and tasty way to get into ketosis and burn fat. 

Yes, it may seem strange to hear that people are selling sweets as the magic way of getting into ketosis!

The problem is that these gummies are often loaded with sugar, artificial sweeteners, and other ingredients that can spike your blood sugar and kick you out of ketosis.

There is no evidence that keto gummies can actually induce or enhance ketosis, as they do not contain any ketones or fats.

Even the Keto Gummies that DO contain ketones are also loaded with sugar.

Remember, you need to burn through all of your body's stored Glucose before entering ketosis, so eating a load of sugary sweets is not going to get you the results you were expecting!

So are keto gummies a scam? I am afraid so!

Not only that but by using a product containing exogenous ketones, you may show as being in ketosis when using keto sticks or other ketosis measuring tools. That is because those tools will show a positive for ketones being present in your blood, while you are NOT ACTUALLY IN KETOSIS.

Exogenous Ketones do have some value, but only when already in Ketosis. And even then, your body will produce so many ketones naturally while in Ketosis that you should never really need to supplement with extra exogenous ketones.

Avoid the keto gummies scam at all costs! It will just waste your time and money.

keto pills bottle

Are Keto Pills a Scam? | Keto Burn Max Dragons Den Scam

Another Scam that keeps popping up is Keto Diet Pills.

Keto Burn Max, Dragons Den Keto Pills, and Shark Tank DX Burn Pills are all 'keto' supplements that claim to help you burn fat faster and easier by increasing your metabolism and ketone levels. 

They also claim that their product was featured on the popular TV show Dragons Den (Or the Shark Tank in the U.S.), where it received positive feedback and investment from the judges. 

Did Dragons Den invest in keto diet pills?

No, this is a complete lie! 

Keto Pills have never been on Dragons Den, Shark Tank, or any other legitamate TV show. And Keto Pills have never been endorsed by any of the judges or celebrities associated with the shows!

Using popular TV shows or celebrities without their knowledge is a common tactic used by scammers to create a false sense of credibility and trust among potential scam targets.

In reality, these pills are low-quality products that contain unknown ingredients and dosages.

Please only buy supplement products from reputable sources! 

It's important to know exactly what you are putting in your body.

worried about being scammed

Lean Start Keto Scam | PureFit Keto Scam | Lifestyle Keto Scam

Lean Start, PureFit, and Lifestyle Keto are all brands that sell 'Keto' products with promises of extreme weight loss, boosted ketosis, and suppressed appetites.

These claims are Bogus!

These companies are not legitimate and target unsuspecting customers with flashy Facebook and other Social Media Ads. The scammers claim that their product can help you lose up to 20 pounds in a month!

This level of weight loss is extreme, and should only be seen in people with major weight regulation issues, such as those that are obese. This type of extreme weight loss should also be supervised by a health professional.

The main aspect of these scams is what they do after they have your credit card details. They offer a free trial bottle for only a small shipping fee. However, they then apply massive charges to the card that has been used. Leaving the customer out of pocket, with no one to contact!

Many customers have complained about being scammed by these fake Keto companies. It is almost impossible to cancel their orders or get their money back. And finding the people behind these scams is unlikely.

Please be aware of who you are buying from before giving away your card details!

man giving credit card details to keto scam company

How to Protect Yourself from Keto Diet Scams

You can protect yourself from falling victim to these Keto Scams (Or any other online scam). Follow these steps to increase your security against these rogues:

  • Double-check your privacy and security settings on social media: If you use social media sites like Facebook, be careful who you connect with. If you don't know them, don't connect! Increase your privacy and security settings to ensure you stay safe. 
  • Take notice of anything strange: If you notice any suspicious behaviour on your social accounts, make sure to take steps to secure your account and be sure to report it directly to the social media company.
  • Beware of any requests for your details or money: Never send money or give credit card details, account details, or copies of personal documents to anyone you don’t know or trust. Simple!
  • Be wary of unusual payment requests: Scammers will often ask you to use a strange or unusual payment method. These can include preloaded debit cards, phone cards, gift cards, or virtual currency.
  • Do your research before buying any keto products online: Look for reputable sources of keto products and information online such as The Keto Collective.
  • Avoid products that make unrealistic claims: These adverts that claim 'Lose 30 pounds in a week', 'Ketosis achieved in seconds', 'No effort, exercise or diet required' are complete nonsense. Avoid like the plague!
  • Avoid companies asking for credit card details: Avoid products that offer free trials or discounts that require you to enter your credit card information or sign up for a subscription program. Why do they need your credit card details for a freebie?
  • Avoid celebrity-backed products: Famous people or Reality TV personalities are having their identities used to sell scam products. Avoid any that use fake endorsements from celebrities or TV shows that have nothing to do with keto.
  • Avoid poor labeling: Choose products that have clear labels with ingredients and dosages listed. All product labels are heavily regulated. If the packaging doesn't look right, don't buy!
keto diet pills scam

What to Do If You Think You Have Been Scammed

If you believe you have already been scammed then there are a few things you must do IMMEDIATELY. You may be able to cancel the payments, or at least have them reversed:

Contact your bank or credit card company immediately and report the fraudulent charges. Ask them to cancel your card and issue you a new one. Make your bank or credit card company aware of the scam. Ask if they can reverse or freeze any payments.

Try and contact the company that scammed you and demand a refund or cancellation. If they refuse or ignore you, file a complaint with your local consumer protection agency.

Report the scam website or product to the online platforms on which it appeared. Whether it is Google, Facebook, or any other platform, contact them so they can remove the scam from their search results or ads. This is also to protect any other people that may have been potentially scammed by the same adverts.

Final Thoughts On Keto Scams

We love living the Keto Lifestyle at The Keto Collective, and it's always distressing to see Keto being used by unscrupulous rogues and scammers. They don't want to see you succeed at your weight loss or lifestyle goals, and are there only to steal money from unsuspecting members of the public.

The keto diet is a legitimate and effective way to lose weight and improve your health when done correctly. However, as with anything that gains popularity, there are many myths and keto scams that can misinform and deceive people who are interested in trying it out.

Please be careful when buying anything online, follow the tips above, keep away from those keto gummy scams, and enjoy living the Low-Carb Lifestyle!

Suzie Walker - Keto Collective


Keto Collective Co-Founder & Naturopathic Nutritionist dipNT.CNM 

Suzie has researched and reviewed the many health benefits of low-carb living. She co-founded The Keto Collective, a company that aims to make it easier to find whole food, great tasting, keto alternatives to their everyday favourites.

Read more about Suzie Walker