the truth about sugar

Sugar and the Keto Diet: Why Eliminating Carbs Transforms Your Health

Written by: Suzie Walker

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Time to read 13 min

We now know that eating too much sugar is bad for us.


But here's the kicker - almost all digestible carbohydrates eventually break down into glucose in your body.


Doesn't matter if it's chocolate, cans of Coke, bread, rice, or potatoes. Your body converts them into sugar. (Fiber is the exception - it passes through without spiking blood sugar, which is why leafy greens are fine on keto.)


And these spikes in insulin and blood glucose - especially from refined carbs and sugars - are key contributors to insulin resistance, type 2 diabetes, inflammation and oxidative damage over time.


None of us want that.


So let's talk about what's really going on...

sugar under the microscope

What is the Truth About Sugar?

Despite its sweet charm, Sugar(sucrose) actually a bit of a villain in our diets, contributing to obesity, diabetes, and heart disease. Yes, the truth about the white stuff is not as sweet as you might think.


You know, on average, an American adult consumes around 77 grams of sugar per day – that's roughly 60 pounds a year!

Sadly, we have been tricked into thinking that sugar tastes good when added to our foods and drinks. But that bowl of Frosties cereal doesn't sound so 'Grrrreeeat!' when it's leading you towards being obese and an early grave!

The effects of sugar go way beyond just satisfying your sweet tooth. Added sugars - the stuff pumped into processed foods and drinks - cause your blood glucose to spike rapidly.

This puts serious stress on your body and over time leads to chronic inflammation, insulin resistance, and all the health problems that come with ageing badly.


And we'll get to insulin resistance and metabolic syndrome in a bit...


But we're not just talking about sucrose here. We're talking about all digestible carbs - especially the refined stuff like white bread, pasta, and anything made with flour.


For decades we've been told to eat a high-carb, low-fat diet. The food pyramid, low-fat yoghurts, margarine instead of butter - all of it.


But here's what the research actually shows: when you combine high carbohydrate intake with processed foods and low activity levels, you get exactly what we're seeing today - skyrocketing rates of obesity, type 2 diabetes, and heart disease.


So we've got an entire population programmed to eat WAY too much sugar and refined carbs every single day. Brilliant, right?


Turns out the demonisation of fat (particularly saturated fat from natural sources) was misguided. It's excess sugar and refined carbohydrates that are driving the metabolic health crisis we're facing.

truth about sugar

Do We Really Need Sugar? Can You Survive Without Sugar?

Ever stop to think about how much sugar is actually in a can of Coke?


About 9 teaspoons. NINE teaspoons of sugar in a single can.


Would you ever put 9 spoons of sugar in your tea? Course not. You're not a fly!


So why has it become completely normal to neck cans of fizzy drinks and fruit juice that's basically liquid sugar?


Here's the problem: we've been conditioned to think this is fine. But excessive sugar consumption is directly linked to obesity, type 2 diabetes, heart disease, and pretty much every chronic health condition you can think of.


Even the government dietary guidelines (not exactly known for being strict) say only a tiny percentage of your daily calories should come from added sugars.


If you want to be healthy, sugar-sweetened drinks and high-sugar processed foods need to go.


As keto followers, we cut sugar from our diets almost completely. Most of us keep total carbs to around 20-50g per day - that's roughly 5-10% of daily calories coming from carbohydrates.


So does your body NEED sugar? No. Your body can make all the glucose it needs through a process called gluconeogenesis. You could quite happily live without ever eating sugar again.


Now that's a bit extreme, and we're not saying you should never eat carbs. What we ARE saying is that vegetables - which contain carbs but virtually no sugar - are absolutely essential for health.


But cutting out added sugar completely? That wouldn't hurt you one bit.

Even on keto, you need to load up on leafy greens and low-carb vegetables. Spinach, broccoli, courgettes, cauliflower - all the good stuff that's high in fibre and nutrients but LOW in net carbs.


These vegetables won't spike your insulin and they're absolutely crucial for longevity and good health. They're packed with vitamins, minerals, and fibre that keep your gut healthy and your body functioning properly.


This is why we treat low-carb vegetables completely differently to sugar-filled foods and starchy carbs like bread, pasta, and potatoes. Same food group on paper, totally different effect on your body.


And here's something pretty amazing: even if you cut carbs out almost entirely, your body can actually make its own glucose from protein when it needs to. It's called gluconeogenesis.


Your liver is basically a glucose-manufacturing plant that kicks in when required. Pretty clever bit of evolutionary biology, that.

Why Shouldn't Humans Eat Sugar?

Loading up your system with sugar is a slow and silent killer that can lead to all sorts of health problems. Here is a list of risk factors and issues related to excess sugar consumption:

The Effects of Sugar on General Health

  • Insulin and fat storage: Sugar is high GI and GL, causing surges in insulin which tells your body to store fat while simultaneously blocking fat-burning.
  • The fructose problem: High-fructose corn syrup and excessive added fructose (the type in processed foods, not whole fruit) gets metabolised directly in the liver, leading to fatty liver, insulin resistance, and metabolic dysfunction over time.
  • Energy rollercoaster: Overconsumption of sugar creates energy crashes during the day, followed by cravings for more sugar - keeping you trapped in the cycle.
  • Weakened immunity: Sugar temporarily suppresses your immune system and reduces your body's ability to fight off infections.
  • Nutrient interference: High sugar intake increases your body's demand for nutrients like chromium and B vitamins, and can interfere with the absorption of calcium and magnesium.
  • Insulin resistance: Chronic high blood sugar reduces insulin effectiveness over time, increasing your risk of type 2 diabetes.
  • Tooth decay: Sugar feeds the bacteria in your mouth that produce acid, leading to cavities and dental problems.
  • Weight and heart health: Excess sugar consumption makes it nearly impossible to maintain a healthy weight, increasing your risk of cardiovascular disease and high blood pressure.
soda with added sugars

Sugar and Obesity

As mentioned above, the consumption of carbohydrates (in particular refined carbohydrates) increases both blood glucose and insulin levels. It isn't only refined white sugar that is bad, you need to understand that!


Here is the science behind it:

How Sugar Actually Makes You Fat (The Science Bit)

The Insulin Problem:

  • You eat carbs, your blood glucose shoots up
  • Your pancreas releases insulin to deal with all that glucose
  • Insulin's job is to move glucose out of your blood and into your cells
  • Some of it gets stored as glycogen in your liver and muscles (energy reserves)
  • But here's what most people don't realise: insulin is your body's fat-storage hormone

Why You Can't Burn Fat When Insulin Is High:

  • When insulin is elevated, your body switches into fat-storage mode
  • It literally blocks the enzyme (hormone-sensitive lipase) that breaks down stored body fat
  • So you can't access your fat stores for energy - you're locked out
  • This is why people on high-carb diets struggle to lose weight even when they're eating less

The Blood Sugar Rollercoaster:

  • After a massive bowl of pasta or jacket potato, your blood glucose spikes
  • Your pancreas floods your system with insulin to bring it back down
  • But it overshoots - your blood sugar crashes below normal
  • This makes you STARVING and craving more carbs within a couple hours
  • So you eat more carbs... and the whole thing starts again
  • Most people are stuck on this rollercoaster every single day without even realising it

What Happens When You Eat Fat Instead:

  • Blood glucose stays stable
  • No insulin spike
  • No crash afterwards
  • No cravings
  • Your body can actually burn stored fat for energy
  • This is literally why keto works

How This Leads to Type 2 Diabetes:

  • Short term - the rollercoaster leads to constant snacking, weight gain, belly fat
  • Long term - your cells get battered by constant insulin surges day after day
  • They start ignoring insulin's signals (insulin resistance)
  • Your pancreas has to pump out MORE insulin just to get the same result
  • Eventually your cells stop responding at all
  • Your blood sugar stays high because insulin can't do its job anymore
  • That's type 2 diabetes

The Good Bit:

This whole process is reversible. Cut the carbs, stop the insulin spikes, and your cells can become insulin-sensitive again. It's not quick, but it works.

Luckily, type-2 diabetes is completely reversible, and you can do it quite quickly when following the Keto Diet!

sugar addiction

Are We Really Addicted to Sugar?

There's this idea that we're all addicted to sugar. And yeah, you might find yourself reaching for another biscuit or can of Coke even when you're not hungry.


But is that actually an addiction?


Not quite.


Here's what's happening: sugar - especially the added stuff in processed foods - lights up the pleasure and reward centres in your brain. Same pathways that get activated by drugs, alcohol, even gambling.


That dopamine hit feels good. Really good.


And your brain remembers it. So next time you're stressed or tired or bored, your brain goes "remember how good that chocolate bar felt?" and suddenly you're craving it.

This dopamine response is similar to how our bodies react to certain drugs. However, while consuming fructose-rich foods can trigger these pleasure signals and lead us into a cycle of craving and consumption, it doesn't constitute addiction in the strictest sense.

But here's the difference between sugar cravings and actual addiction:


Real addiction involves:

  • Physical dependence
  • Withdrawal symptoms (shakes, sweats, serious physical discomfort)
  • Inability to function without the substance

Sugar cravings are:

  • Mental and habitual
  • Uncomfortable but not dangerous
  • Totally manageable once you break the cycle


When you cut sugar out - yeah, the first few days are rough. You'll think about carbs constantly. You might get headaches, feel tired, be a bit grumpy.


But that's your body adapting to using fat for fuel instead of sugar. It's not withdrawal in the clinical sense.


The good news? Those cravings disappear pretty quickly once you're fat-adapted. Usually within a week or two on keto.


Your brain learns that it doesn't actually need the sugar hit. And once you're past that initial phase, most people find they don't even want the sweet stuff anymore.

fats vs sugars

So What's Worse, Fats or Sugars?

For decades, fat has been the villain. Low-fat everything. Fat-free yoghurts. Margarine instead of butter. We were told fat would clog our arteries and kill us.


Turns out, that was mostly nonsense.


The real threat? Added sugar and refined carbs.


Here's the thing - not all fats are created equal, but most natural fats are actually brilliant for you. Your body LOVES running on fat. It's a cleaner, more stable source of energy than glucose. No spikes, no crashes.


Good Fats (eat these):

  • Avocados
  • Olive oil and coconut oil
  • Butter (real butter, not that low-fat spread nonsense)
  • Fatty fish like salmon and mackerel
  • Nuts and seeds
  • Eggs (the whole egg, yolk included)
  • Fatty cuts of meat

These fats are essential. They provide energy, help your body absorb vitamins, support hormone production, protect your organs, and keep your brain functioning properly.


Bad Fats (avoid these):

  • Trans fats - found in processed foods, margarine, some baked goods
  • Heavily processed vegetable oils (corn oil, soybean oil, sunflower oil in excess)
  • Hydrogenated anything

Trans fats genuinely do increase your risk of heart disease. They're artificial, your body doesn't know what to do with them, and they cause inflammation.

But natural saturated fats from meat, butter, and coconut oil? They've been unfairly demonised. They're not the enemy.

Sugar is.

On the other hand, excessive sugar intake has severe implications for your well-being. It can lead to obesity, type 2 diabetes, heart disease, and even certain types of cancer.

Here's another issue with high-sugar diets - they're nutritionally empty.

All those calories from sugar? They give you nothing. No vitamins, no minerals, no fiber. Just empty energy that spikes your blood sugar and leaves your body starving for actual nutrients.


You end up overfed but undernourished. Which is basically the Western diet in a nutshell.


Time to Start Reading Labels


The Western diet is loaded with both processed fats AND added sugars. It's a double whammy of metabolic chaos.

And food companies hide sugar EVERYWHERE. You'd be shocked.


Your favourite breakfast cereal? Check the sugar content. It's probably more than a doughnut.


That "healthy" salad dressing? Loaded with sugar.


Pasta sauce? Sugar.


Bread? Sugar.


Low-fat yoghurt? Absolutely rammed with sugar to make up for the lack of fat.


Protein bars? Often just candy bars in disguise.


Get in the habit of flipping things over and reading the label. Look at the "Carbohydrates (of which sugars)" line. Anything over 5g per 100g is high. Anything over 15g is basically a dessert.


So What's Worse - Fats or Sugar?


It's not even close.


Natural fats have been part of the human diet forever. They're essential for health, they don't spike insulin, and they keep you satisfied.


Sugar? It's driving obesity, type 2 diabetes, heart disease, fatty liver, and pretty much every chronic disease we're seeing skyrocket today.


Sugar wins the "worst for your health" award by a mile.

simple carbs

Sugar and the Keto Diet

Switching to a keto diet can definitely help you kick those sweet cravings to the curb, offering a doorway to better health and longevity.


This low-carb, high-fat diet shifts your body into a state of ketosis, reducing your sugar intake and contributing to weight loss.

Eliminating sugar from your diet leads to immediate health improvements like falling blood pressure and improved insulin levels. With ketosis usually kicking in within 3-5 days of starting the keto diet, your body begins burning fat instead of relying on glucose for energy.

What Happens When You Switch to Keto


Once you're running on fat instead of sugar, you'll notice the difference pretty quickly.


Your energy becomes steady throughout the day - no more 3pm crashes. You sleep better. Brain fog lifts. And yeah, your body composition starts changing for the better. Belly fat, love handles, that stubborn weight you've been carrying - it starts coming off.


It's not magic. It's just your body finally being able to access and burn stored fat for fuel instead of constantly being locked in storage mode by insulin spikes.


Getting Started


Look, going keto takes commitment. You can't half-arse it.


You need to be mindful about what you're eating. You'll have to start reading labels, planning meals, saying no to stuff you're used to eating.


And before you dive in - especially if you're on any medications or have existing health conditions - have a chat with your GP. Always worth checking in first.


What You're Saying Goodbye To:

  • Pasta, rice, potatoes
  • Bread, cereals, pastries
  • Sugar in all its forms
  • Most fruit (berries in moderation are fine)
  • Processed junk food

What You're Saying Hello To:

  • Unprocessed meat - steak, lamb chops, pork belly, chicken thighs
  • Fatty fish - salmon, mackerel, sardines
  • Eggs (loads of them)
  • Cheese, butter, cream
  • Avocados, olive oil, coconut oil
  • Leafy greens and low-carb vegetables

Is it easy? Not at first.


Is it worth it? Absolutely.


Once you push through the first week or two and your body adapts, most people wonder why they didn't do it sooner.


Take a look at our beginner's tips and hacks and our what is keto page for more help!

Finally... On the Truth About Sugar

Sugar really has been overused in supermarket products over the past few decades, leading to a pandemic of obesity and diabetes. Hopefully, you are more aware of the importance of cutting back on sugar now. Here's a recap:

Excessive added sugar intake can contribute to obesity, diabetes, and heart disease. The average American adult consumes around 77 grams per day, which equates to roughly 60 pounds a year! This staggering amount of sugar can lead to various health problems, including obesity, diabetes, and heart disease.

The problem arises when your blood sugar levels spike due to excessive consumption of added sugars and carbs. These are found in many processed foods and beverages as they enhance sweetness and texture. Sugar-sweetened drinks are the largest source of added sugar in the American diet. Starchy carbs are converted to sugars when not needed for energy.

Cutting back on sugar and carb consumption is important for weight loss and overall health. The Keto Diet is perfect for recalibrating eating habits, and will get you on your way to better health and a smaller waist in no time!

So what can you do? 


Read labels carefully, opt for products with low sugar and carbs per serving and be mindful of portion sizes. Be proactive about your diet choices and think ahead.


And give the Keto Diet a try! It might change your life.

Suzie Walker - Keto Collective

SUZIE WALKER 

Keto Collective Co-Founder & Naturopathic Nutritionist dipNT.CNM 


Suzie has researched and reviewed the many health benefits of low-carb living. She co-founded The Keto Collective, a company that aims to make it easier to find whole food, great tasting, keto alternatives to their everyday favourites.

Read more about Suzie Walker